Markets goods by means of ongoing development and execution of marketing and advertising campaigns.
Plans meetings and trade shows, keeps inventory of promotional materials, maintains databases, and generates reports tracking sales data.
Assembles and analyzes sales forecasts, plans, and objectives; prepares marketing and advertising strategies; plans and organizes promotional presentations; updates calendars; implements marketing and advertising campaigns.
Analyzes and enters sales, expense, and new business data to track product line costs and trends.
Gathers, analyses, and summarizes sales data to prepare marketing reports.
Coordinates needs with the graphics department; inventorying, ordering, and receipt verification keep promotional items ready.
Provides sales data, market trends, forecasts, account analyses, and new product information to support sales staff.
Maintaining research databases, studies competitive products by means of identification and evaluation of product attributes, market share, pricing, and advertising.
Plans meetings and trade exhibits by means of identification, assembly, and coordination of requirements, contact establishment, scheduling and assignment development, and mailing list coordination.
Budget monitors by means of comparisons and analysis of actual data against projections and plans.
Participating in educational events and reading trade publications helps one to update job knowledge.
Takes responsibility for fulfilling fresh and varied needs, so accomplishing organization goals.
Investigates chances to enhance employment successes.
Qualifications and Skills of the Marketing Coordinator:
Direct marketing
Market segmentation
Marketing Research
Project Management
Reporting Research Results
Understanding the customer
Process improvement
Initiative
Planning
Financial skills
Demand for Experience and Education:
Bachelor’s or Master’s Degree in Marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints
