Job Overview
Chantly, Virginia’s marketing coordinator
Employment obligations:
- Markets goods by means of ongoing development and execution of marketing and advertising campaigns.
- Plans meetings and trade shows, keeps inventory of promotional materials, maintains databases, and generates reports tracking sales data.
- Assembles and analyzes sales forecasts, plans, and objectives; prepares marketing and advertising strategies; plans and organizes promotional presentations; updates calendars; implements marketing and advertising campaigns.
- Analyzes and enters sales, expense, and new business data to track product line costs and trends.
- Gathers, analyses, and summarizes sales data to prepare marketing reports.
- Coordinates needs with the graphics department; inventorying, ordering, and receipt verification keep promotional items ready.
- Provides sales data, market trends, forecasts, account analyses, and new product information to support sales staff.
- Maintaining research databases, studies competitive products by means of identification and evaluation of product attributes, market share, pricing, and advertising.
- Plans meetings and trade exhibits by means of identification, assembly, and coordination of requirements, contact establishment, scheduling and assignment development, and mailing list coordination.
- Budget monitors by means of comparisons and analysis of actual data against projections and plans.
- Participating in educational events and reading trade publications helps one to update job knowledge.
- Takes responsibility for fulfilling fresh and varied needs, so accomplishing organization goals.
- Investigates chances to enhance employment successes.
Qualifications and Skills of the Marketing Coordinator:
- Direct marketing
- Market segmentation
- Marketing Research
- Project Management
- Reporting Research Results
- Understanding the customer
- Process improvement
- Initiative
- Planning
- Financial skills
Demand for Experience and Education:
- Bachelor’s or Master’s Degree in Marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Job Detail
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Offered Salary0--15000
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Career LevelExecutive
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Experience2 Years
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GenderBoth
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INDUSTRYMarketing, Consumer Goods, Advertising
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QualificationBachelor Degree